https://psrota-r.org/products/media-toolkit-endoverdose/

Media Toolkit: #EndOverdose

The End Overdose Social Media Toolkit is designed to help share knowledge about the dangers of opioid use, learn how to prevent opioid overdose/poisoning, and provide education on naloxone, a medicine that rapidly reverses an opioid overdose. The toolkit is available for anyone to download during the 4 weeks leading up to International Overdose Awareness Day on August 31. The toolkit was created and designed by the Pacific Southwest Rural Opioid Technical Assistance Regional center (ROTA-R) to raise awareness of opioid overdose prevention and provide the necessary tools and instructions to create, share, and amplify content across various social media platforms. #EndOverdose

Toolkit Objectives

The Media Toolkit seeks to do the following:

  • Raise awareness about the dangers of opioid use/opioid use disorder (OUD), prevention of opioid overdoses, and education on naloxone.
  • Promote knowledge of opioid overdose reversal medication, including naloxone.
  • Promote awareness of International Overdose Awareness Day, August 31st. International Overdose Awareness Day is the world’s largest annual campaign to end overdose, remember without stigma those who have died and acknowledge the grief of family and friends left behind.
  • The End Overdose Toolkit was developed by the Pacific Southwest ROTA-R in collaboration with CASAT at the University of Nevada, Reno.

Weekly Themes

  1. To introduce International Overdose Awareness Day and the dangers around opioid overdose/poisoning.
  2. Education on naloxone and the importance of having an opioid overdose reversal medication readily available, as are other medical emergency tools and aids.
  3. Show data related to current overdose trends.
  4. Honor those lost to opioid overdose/poisoning on August 31st and show statistics on persons with SUD versus how many receive needed SUD treatment.

Weekly Slides

Weekly slides and associated text initial full package post date: Week of August 4th, 2025.

International overdose awareness day is August 31st. #EndOverdose

Week 1 - Overdose Awareness Day

  • August 4, 2025

International Overdose Awareness Day is August 31.  To learn more about how to end drug overdoses and how you can help save lives visit: https://www.hhs.gov/overdose-prevention/ https://www.overdoseday.com/

Week 1 Post Graphic
In over 40% of overdose deaths, someone else was nearby. Having Naloxone available allows bystanders to help a fatal overdose and dave lives. #End Overdose

Week 2 - Help is Nearby

  • August 11, 2025

Naloxone is a lifesaving medication that can reverse an opioid overdose. This International Overdose Awareness Day, help protect your loved ones from a fatal overdose by keeping lifesaving naloxone with you. Learn more about naloxone and ending overdoses at: https://www.cdc.gov/stop-overdose/caring/naloxone.html?CDC_AAref_Val=https://www.cdc.gov/stopoverdose/naloxone/index.html https://www.overdoseday.com/overdose-basics/

Week 2 Post Graphic
Fentanyl poisoning is the #1 killer of persons aged 18 to 45. #EndOverdose

Week 3 - Fentanyl Poisoning

  • August 18, 2025

Promoting overdose reduction strategies helps minimize the negative impacts of risky behaviors on individuals and communities. Let’s work together to create a safer and healthier environment for everyone. Learn more about ending overdoses at https://www.samhsa.gov/find-help/harm-reduction https://www.overdoseday.com/

Week 3 Post Graphic
Love for somebody's someone. August 31st is international overdose awareness day. #EndOverdose

Week 4 - Somebody's Someone

  • August 25, 2025

On this International Overdose Awareness Day, join us in remembering those we’ve lost, encouraging substance use disorder support & recovery, and working to end overdose by sharing prevention strategies. Click the link in our bio to learn how to stop overdoses and save lives.
https://www.overdoseday.com/

Week 3 Post Graphic

News Updates