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Harm Reduction Social Media Toolkit – Posting Instructions

Media Toolkit:  #Itsallharmreduction

The Harm Reduction Social Media Toolkit is designed to help share knowledge about the dangers of opioid use, learn how to prevent opioid overdose/poisoning, and provide education on harm reduction. The toolkit is available for anyone to download during the six weeks leading up to International Overdose Awareness Day on August 31. The toolkit was created and designed by the Pacific Southwest Rural Opioid Technical Assistance Regional center (ROTA-R) to raise awareness of harm reduction and opioid overdose prevention. #Itsallharmreduction

The Media Toolkit seeks to do the following:

  • Raise awareness about the dangers of opioid use/opioid use disorder (OUD), prevention of opioid overdoses, and education on naloxone and harm reduction.
  • Promote knowledge of opioid overdose reversal medication, including naloxone.
  • Promote awareness of International Overdose Awareness Day, August 31st. International Overdose Awareness Day is the world’s largest annual campaign to end overdose, remember without stigma those who have died and acknowledge the grief of family and friends left behind.
  • The Harm Reduction Toolkit was developed by the Pacific Southwest ROTA-R in collaboration with CASAT at the University of Nevada, Reno.

Weekly Themes

  1. To introduce International Overdose Awareness Day and the dangers around opioid overdose/poisoning.
  2. Education on naloxone and the importance of having an opioid overdose reversal medication readily available, as are other medical emergency tools and aids.
  3. Provide education on what harm reduction is and show examples of basic harm reduction techniques people use during their daily routines, they might not be aware of as harm reduction techniques.
  4. Show continued harm reduction techniques used in daily life, showing the importance of harm reduction.
  5. Show continued harm reduction techniques used in daily life, showing the importance of harm reduction.
  6. Honor those lost to opioid overdose/poisoning on August 31st and show statistics on persons with SUD versus how many receive needed SUD treatment.

International Overdose Awareness Day is August 31.  To learn more about harm reduction and the drug overdose crisis and how you can help save lives visit:


Naloxone is a lifesaving medication that can reverse an opioid overdose. This International Overdose Awareness Day, help protect your loved ones from a fatal overdose by keeping lifesaving naloxone with you.  Learn more about naloxone and harm reduction at:


Harm reduction is a set of practical strategies and ideas aimed at reducing negative consequences associated with behavior.  Harm reduction techniques meet people where they are at. For more about harm reduction visit:


Promoting harm reduction strategies helps minimize the negative impacts of risky behaviors on individuals and communities. Let’s work together to create a safer and healthier environment for everyone.  Learn more about harm reduction at 


Harm reduction, or harm minimization, refers to a range of intentional practices and public health policies designed to lessen the negative social and/or physical consequences associated with various behaviors, both legal and illegal.


On this International Overdose Awareness Day, join us in remembering those we’ve lost, encouraging substance use disorder support & recovery, and working to end overdose by sharing prevention strategies.

Click the link in our bio to learn how to stop overdose and save lives.  #ItsAllHarmReduction


How to Use Weekly Packets

  1. Click on the button to download the images and text for your social media post.
  2. Unzip the file in your downloads folder.
  3. Upload the image labeled Facebook, Twitter, or Instagram to the corresponding platform. There are different file sizes requirements for each platform, using the correct specs will enhance the visual aspect of your post. 
  4. Open the text file and copy the text to include in your post. 
  5. Paste in the text and share post.