rural and social media

Effective Social Media Marketing & Outreach for Substance Use Treatment and Recovery Support in Rural Areas

The art of effective social media marketing and outreach requires organizations to be adept at creating targeted content that speaks to the right person, in the right way, at the right time. For behavioral health providers, substance use providers, peer support specialists, and staff educators, this skill becomes even more critical when trying to reach and support individuals with stimulant use disorder and/or opioid use disorder in rural areas.

In this webinar, the essential steps for building a powerful social media strategy framework and outreach program are covered. The focus is on creating content that resonates with providers’/peers’/educators’ target audience, communicating behavioral treatment interventions and recovery supports effectively, and providing valuable insights on accessing treatment and recovery services in rural communities.

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