Effective Social Media Marketing & Outreach for Substance Use Treatment and Recovery Support in Rural Areas

Presented by Rebecca Cooney


The art of effective social media marketing and outreach requires organizations to be adept at creating targeted content that speaks to the right person, in the right way, at the right time. For behavioral health providers, substance use providers, peer support specialists, and staff educators, this skill becomes even more critical when trying to reach and support individuals with stimulant use disorder and/or opioid use disorder in rural areas.

In this webinar, participants will learn essential steps for building a powerful social media strategy framework and outreach program. Our focus will be on creating content that resonates with providers’/peers’/educators’ target audience, communicating behavioral treatment interventions and recovery supports effectively, and providing valuable insights on accessing treatment and recovery services in rural communities.

Learning Outcomes

By the end of this webinar, participants will have the knowledge and tools to create compelling and targeted content, plan and implement effective digital campaigns, and use digital metrics to optimize their strategies for lasting impact. Other learning outcomes:

  • Understand core principles of creating a social media strategy framework
  • Apply digital campaign planning and implementation using guidelines for sharing their messages across multiple channels
  • Understand how to enlist, engage, and activate their audience by creating engaging content that yields measurable results.

Key Highlights

  • Targeted Content Creation: We will delve into the techniques for crafting tailored content that engages and informs individuals seeking help for substance use disorders. Understanding your audience’s needs and preferences is crucial in designing impactful campaigns.
  • Digital Campaign Planning and Implementation: Learn how to develop well-structured digital campaigns designed to reach your specific goals. We will explore the unique pillars that form the foundation of a successful campaign and how they align with your broader communication strategy.
  • Multi-Channel Message Sharing: Discover guidelines and best practices for effectively sharing your message across various marketing platforms. We will explore how to leverage the strengths of each platform to maximize reach and engagement.
  • Metrics Planning and Optimization: Understand the importance of tracking and analyzing digital metrics to measure the success of your campaigns. Learn how to optimize your strategies based on data-driven insights to achieve sustainable outcomes.

Intended Audience

This webinar is tailored specifically for substance use providers, peer support specialists, and staff educators in HHS Region 9 (AZ, CA, HI, NV, and the Pacific Jurisdictions) who are eager to harness the power of social media and other outreach efforts to support individuals with stimulant use disorder and/or opioid use disorder in rural areas. Whether you are new to social media engagement and marketing or looking to refine your existing strategies, this session offers valuable insights and practical guidance.